How a Farmer Became a Symbol of the Food Revolution in California

Most-read books on Sustainable Farming and the Food Revolution What would you do if the varieties of peaches you (and your parents before you) grow, are no longer in demand? Image from David Masumoto’s Family Facebook That’s what happened to David Mas Masumoto in 1987, when his farm came to a crossroad.  He found that the large volume buyers no longer wanted his Sun Crest peaches.  “An heirloom variety just didn’t have the right cosmetics for the market place…it didn’t get red lipstick-red [...]

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