John Deere launches S.M.A.R.T. campaign to boost productivity in African agriculture
John Deere has announced the S.M.A.R.T campaign to bring together the company’s established initiatives and programmes designed to improve and advance productivity in African agriculture John Deere has previously launched a range of affordable tractors for smaller African customers. This announcement was made together with the company’s sponsorship of the US-Africa Business Summit which took place in in Addis Ababa, Ethiopia during February. “John Deere has previously introduced a complete line of tractors and implements that have the features and affordability required [...]